McDonald's is one of the largest fast food restaurant which serves around 68 million customers daily in 119 countries across 35,000 outlets. It was founded on May 15, 1940 in San Bernardino, California. The founders of McDonald's were Richard and Maurice McDonald; Ray Kroc (corporation). The total number of locations where McDonald's is located is more than 35,000. McDonald's usually sells hamburgers, milkshakes, cheeseburgers, soft drinks, breakfast items, French fries and deserts. Now they even sell salads, nuggets, wraps, smoothies, seasoned fries and other fast foods as well. In my country Nepal we do not have McDonald's , even though we have some other fast food restaurants like KFC, Wimpey's but we do not have McDonalds. I came across McDonald's when I came USA . I really like the service and food of McDonald's and I wonder why isn't this fast food restaurant in our country too. After being so familiar with McDonald I thought that this fast food should be the worlds most favorite fast food restaurant because of its food and its service. Although its already known to the whole world but still I want McDonald's to be everyone's favorite, I even agree there are some disadvantages too but that can be taken care of. Nowadays, there are many fast food restaurants like KFC, Burger king, Dunkin Donuts but personally I feel McDonald's stand out the most and this should be everyone's favorite.
Situation or SWOT analysis :-.
1) Ability to adapt local tastes :- Even though different countries people have different tastes in food , McDonald's has the ability to adapt the local taste in its food, which is one of the most important and biggest strength because other food company cannot adapt this thing easily.
2) Known as one of the largest fast food restaurant :- McDonald's is known as one of the largest fast food restaurant because in today's world it serves around 68 million customers daily in 119 countries across 35,000 outlets and there are very few people who does not know about McDonald's.