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Assessment - Apple, Inc.

            Customer value is defined as the difference between what a customer gets from a product and what they pay for it. The gain the consumer will receive is then weighed against the cost the consumer must pay to gain that benefit. This is why businesses must provide their customers with the best price, product and service. The 7Ps (Price, Place, Promotion, Product, People, Processes and Physical Evidence) help companies reach its target market and with clear reviews of each segment they are able to reach marketing objectives that they have set. Apple has been very successful in reaching its target market due to their strong focus on all aspects of the marketing mix and reflecting it throughout marketing campaigns, product launches and customer experiences.
             Apple Inc. is made up of a 3-point marketing philosophy, which has been effective in creating and profiting from loyal customers. Their original 3 points are; empathy (understanding customers need and responding to them), focus (eliminate all unimportant opportunities) and impute (present products in a creative way in order to make sure customers are judge their products highly). With these principals apple has been able to become one of the worlds most valuable companies- measured by market capitalization, therefore becoming one of the world's most valuable brands.
             Loyal customers are not necessarily satisfied customers but satisfied customers tend to be loyal. By satisfying their customers needs and wants Apple has been able to build a customer base that will continue to purchase their products as they come out. By ensuring customers are satisfied with their products and providing them with the assistance they require Apple is keeping heir customers loyal. Within a store Apple provides customers with the opportunity to test their products as well as providing services such as workshops to teach customers how to use their new apple product.


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