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The Story of Rosie the Riveter


            On December 7, 1941, 12 million women were already in the work force, comprising one-fourth of all workers. Most of these women were single, divorced, or widowed and were supporting themselves and their children. It was not yet common for married women to work outside the home (Gluck 22). The greatest effect war has on people involved is change. World War II brought many different thoughts and ideas within the United States alone. One of the most remarkable changes that occurred during wartime was change in identity for women. As far back as history can tell, women have been limited in mobility and set in particular spaces by society. They were always given a certain "role" and were expected to fulfill those expectations. World War II gave women the chance to prove they were just as capable as men.
             Rosie the Riveter was a propaganda/ publicity campaign created by the U.S. government. This campaign was created because when men left for war, there were many jobs that needed to be filled. There were also many jobs being created due to increased demand for such products as food, clothing, and ammunition. The government, along with the mass media, wanted to show women that they should go to work. The message they wanted to express was that by going into the workforce, you would be helping your country, and earning a living at the same time (Rosie). The campaign generated posters, pamphlets, and even magazine ads. There was even a propaganda film called "Glamour Girls of '43". These factors were used to show women that performing industrial tasks and using machines was as easy as daily housework: Instead of cutting the lines of a dress, this woman cuts the pattern of aircraft parts. Instead of baking a cake this woman is cooking gears to reduce tension in the gears after useAfter a short apprenticeship this woman can operate a drill press just as easily as a juice extractor in her own kitchen.


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