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Strategic Management - Hyatt Hotels Corporation

            The hospitality industry has particular features that make it worthy of a detailed analysis. It is an industry that uses an identical technology, offers homogeneous services (though there is brand differentiation), controlled by big multinational companies, and is highly globalized. Hyatt Corporation is an American company that has risen over past decades to become one of the leading and most successful hospitality companies. Hyatt has a large global network, with its presence in five regions and over 48 countries worldwide. Currently, the company employs over 75,000 employees worldwide (Hyatt Hotels Corporation).
             The history of Hyatt can be traced back to Los Angeles, in 1957, when Jay Pritzker bought the Hyatt House Motel, from Hyatt Roberts, and Jack Crouch. With the help of his baby brother Donald Pritzker, Jay managed the company to make it the fastest growing hotel in the US. Since 1957, Pritzker family has built and expanded the company and brands largely in USA, and around the globe. The thrust of the corporation's activities is in the United States with it headquarters in Chicago, Illinois (Hyatt Hotels Corporation). From the company's total revenue, 80% of the company revenues come from their US market. .
             Today, Hyatt is a multibillion corporation that offers luxury and upscale segments around the world. Their brands include; Park Hyatt, Andaz, Hyatt Hotels, Grand Hyatt, Hyatt Regency, Hyatt house, Hyatt place, Hyatt Ziva, Hyatt Zilara, and Hyatt Residence Club (Hyatt Hotels Corporation). The services are designed to bring out experiences attuned to the styles of living, values, attitudes, and aspirations of the consumers. Currently, the hotel has over 130,000 rooms and units, in over 549 hotels around the world. Hyatt corporation owns, franchises, develops, and manages Hyatt branded hotels, residential and vacation ownership properties, and resorts around the globe. Hyatt aspires to make a difference in the lives of people it touches by providing authentic service (Hyatt Hotels Corporation).

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