Hundreds of companies in the United States started moving their customer service jobs to India in the late 1990s (Patel, 2008). This country in South Asia is in the center of globalized economic processes, and positions itself as a semi-periphery country. Therefore, it climbs up the echelons of development. The American IT service companies found it attractive that there are a lot of English-speaking people in India, whose wages are lower than in the United States (Pal & Buzzanell, 2008). As a consequence, the call center industry in India has experienced an enormous growth (Patel, 2008). Transnational corporations boosting the world economy for profit maximization form the basis of neoliberal globalization and this has a tremendous impact on the lives of many Indian women (Lindio-McGovern, 2007). On one hand, Indian women working in call centers experience a greater freedom of movements as they now work at night in order to provide a 24/7 customer service as "physical mobility and temporal mobility are jobs requirements" are job requirements" (Patel, 2008, p. 3). On the other hand, women's traditional daily roles and relations are disrupted as they have now access to the job industry (Patel, 2008). .
Thus, the question we asked ourselves is: What is the effect of neoliberal globalization on gender, concerning Indian women working in the call center industry? In this paper we will argue that Indian women are restrictively affected by neoliberal globalization, by looking at the transformations that their status and roles undergo while focusing on three life spaces: the household, the working place and the public sphere. We will use the modernist approach to examine whether the impact of neoliberal globalization on women has been as positive as modernist theorists declared (Greig, Hulme, & Turner, 2007). .
The Impact of Neoliberal Globalization.
The neoliberal trend started progressing in the Western countries at the end of the Second World War, with the creation of International Financial Institutions at Bretton Woods (George, 1999).