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Strategic Audit for Ford Motor Company

            Henry Ford founded Ford Motor Company over 100 years ago, on June 16, 1903. The company's first successful automobile was the Model A. Ford Motor Company wanted to create a car that everyone could afford. The Model T was the automobile that started the growth of Ford Motor Co. Ford became a well-known trusted brand. Ford's mission statement is known as "One Ford". It stands for One Team, One Plan and One Goal. One Team means people working together as a lean, global enterprise for automotive leadership, as measured by: Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction. One Plan is to: Aggressively restructure to operate profitably at the current demand and changing model mix, Accelerate development of new products our customers want and value, Finance our plan and improve our balance sheet, and Work together effectively as one team. One Goal: An exciting viable Ford delivering profitable growth for all. "Building on this plan, One Ford encourages focus, teamwork and a single global approach, aligning employee efforts toward a common definition of success. It emphasizes the importance of working together as one team to achieve automotive leadership, which is measured by the satisfaction of our customers, employees and essential business partners, such as our dealers, investors, suppliers, unions/councils and the communities in which we operate.".
             One Ford is focused on great products, a full family of vehicles ranging from small to large, "with best-in-class quality, fuel efficiency, safety and smart design, Strong business based on a balanced portfolio of products and global presence; and Better World, accomplished through our sustainability strategy." Ford is recognized among world's most ethical companies, for the fifth consecutive year since 2009 by The Ethisphere Institute's. "The Ethisphere Institute's proprietary rating system assesses companies in five core areas: ethics and compliance program; reputation, leadership and innovation; governance; corporate citizenship and responsibility; and culture of ethics.

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