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Cumberland Metals Case Study


Those people are : pile hammering manufacturers, consulting engineers, soil consultants, pile hammer renting companies, engineering constructors and independent pile driving contractors. There are no national association in places in this industry to influences how it operates but at smaller regional levels it is possible to do so. Also the last influencer, is a singular person by the name of Professor R. Stephen McCormack. He is an esteemed professor who has established a pile driving department and engineers/firms in the pile driving industry value his opinion.
             Strengths.
             Cumberland already has a proven success record with curled metal technology with their innovated Slip-Seal technology. With one product, they gained 80 percent of the market share. The Slip-Seal was created to handle ERG demanding needs better then anything in the current industry. That success sounds similar to what they are doing now and the experience they had with the Slip-Seal can lend itself the curled metal pad technology. The curled metal cushion pad seems to be the best in the market in what it does according to the tests in the case. They are 33 percent faster then asbestos, last a lot longer then either wood or asbestos, they could handle the heat caused by pile driving to be handled with a gloved hand, they posed no health risk versus asbestos pads etc. The benefits that this product poses is numerous over the competition coupled the experience Cumberland has with curled metals it is an absolute strength in the pile driving market. .
             Professor McCormack and other contractors are giving positive reviews of the product. As purchase influencers that hold a large sway in the market. If the curled metal cushion pad technology is introduced in the market, they hold a substantial role in convincing people of their merits. The reviews that we are getting now is free, so that will add credibility to the product if it is introduced because it shows genuine interest in the product based on how it is alone.


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