1. Banking On The Internet
... . In order to achieve the marketing strategy, three different groups of customers were selected. These groups include the individual customer, the universal customer, and the private investor. The individual customer are customers who earns more than DM5,000 per month, owns or rents a house, lives in urban areas; which consist of 200,000 or more of the customer population, enjoys sports and culture, either an ... executive, freelancer, or self-employed, between the ages of 25-49, high mobility, and a high school graduate or higher qualification. This target market only represented about ...
- Word Count: 1101
- Approx Pages: 4
- Grade Level: Undergraduate