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Changes in Old Navy and Gap, Inc.

            Working with H&M, Stefan Larson was Gap's biggest competition and economic downfall. With H&M he released clothing to the United States that was fashionable and had great prices. However, three years ago Gap Inc. hired Mr. Larsson and gave him Old Navy, their most challenging brand. Since day one of his new job, Mr. Larsson brought the low cost brand to a stunning turnaround. Just last year Old Navy had brought in about six billion dollars in sales in the United States and made up forty percent of the company's global revenue. Bringing in almost as much as Gap and Banana Republic combined. Old Navy now becoming Gap's biggest development of growth as other big labels are falling behind.
             However, Old Navy still faces the challenge of keeping such strong growth in a market of cheap fashion that only seems to get cheaper every year. To this Mr. Larsson replies, "I saw an unpolished diamond in Old Navy. Everything starts and ends with product." Mr. Larsson's success with Old Navy started with his level of attention to design, that of which other cheap family-oriented clothing stores had not acted on. Nowadays consumers grow more selective about what they will spend their money on. Consumers who are not some of the wealthiest look for deals more often than higher end brand names. Rather than going to a Ralph Lauren store for clothes, most consumers choose cheap quantity rather than expensive luxury brand name. Even with a stronger job market and lower gas prices, shoppers prefer to invest in long term fundamentals like their cars or homes instead of their wardrobes. All of which is very beneficial to Old Navy, whom has seen sales at established stores jump by eleven percent in the fourth quarter. That being the fastest rate shown by a mass apparel brand in the holiday season.
             Instead of selling commodities to help boost business, Mr. Larsson's new stylish apparel and marketing have improved the brand's name, as well as lowering the price.


Essays Related to Changes in Old Navy and Gap, Inc.

1. Gap, Inc.

In addition, they have three distinct brands "Gap, Banana Republic, and Old Navy. ... These goods are offered under the following names: Gap, Banana Republic, and Old Navy. ... "Fun, Fashion, and Value- is what Old Navy is returning to after straying in 2000. ... The fact that Gap Inc. is made up of Gap, Banana Republic, Old Navy and the many different division of Gap there is not a formal mission statement for Gap Inc.. ... These include The Gap, Banana Republic, and Old Navy. ...

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2. Gap Swot Analysis

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3. The Gap

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4. Case Study - Linear Programming Model

Banana Republic is part of a leading international specialty retailer with six brands – Gap, Banana Republic, Old Navy, Piperlime, Athleta and INTERMIX – almost 3,700 stores and more than 150,000 employees. Gap Inc. founded by Doris and Don Fisher opened the first Gap store in 1969. ... According to the Gap Inc. official website, "while many things have changed since 1969, the principles on which we were founded have stayed the same: creativity, delivering results, doing what's right and always thinking of our customers first....

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5. Eddie Bauer Advertising Campaign

In addition to such evolving venues, the past eighty-two years have brought various product changes to Eddie Bauer, Inc. ... The consumer survey indicates that the locations most frequented for apparel are: The Gap, Old Navy, Banana Republic, and J.Crew. ... Another Competitor, The Gap, Inc. is a $13.674 billion global specialty retailer, offering casual apparel, personal care, and other accessories for men, women, and children under Gap, Banana Republic, and Old Navy, each with its own on-line incarnation. Gap in particular includes The Gap, Gap Kids, Baby Gap, Gap Body, and Gap Outlet. ....

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6. Business Ethics

BUSINESS ETHICS Introduction to Business Ethics Simply put, ethics involves learning what is right or wrong, and then doing the right thing -- but "the right thing" is not nearly as straightforward as conveyed in a great deal of business ethics literature. Most ethical dilemmas in the workplace are not simply a matter of "Should Bob steal from Jack?" or "Should Jack lie to his boss?" Many ethicists consider emerging ethical beliefs to be "state of the art" legal matters, i.e., what becomes an ethical guideline today is often translated to a law, regulation or rule tomorrow. Values, which ...

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7. Persuasion and Advertising

Persuasion is the changing of attitudes by presenting information about another attitude. ... Information processed centrally will have more permanence and will be less susceptible to change while information processed peripherally will be more susceptible to later change. ... When we go to the mall and see the sign in from of the GAP store saying, "One day sale", and we see a lot of customers inside the store, we are more likely to visit the store and buy clothes from there than we would compared to the other stores like Old Navy or Banana Republic. ... Feldman, Robert S. (2001), Social ...

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8. Sweatshops

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