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Advertising During the Super Bowl

            Who does not talk about Super Bowl Ads the day after Super Bowl? Every year, millions of viewers from around the world turn on their televisions to watch one of the most exciting events in sports the Super Bowl. The National Football League has grown into more than just a football game opposing the best teams of the NFL. It has become the main event for new television advertising. Super Bowls have been all time most watched television events in United States; networks are able to sell precious seconds of airtime to large companies for millions of dollars. As we move into the 21st century, publicity for the game's commercials has come to rival that of the game itself. .
             Since its beginning, the Super Bowl has drawn top sponsor dollars and high television ratings. There are some honorable mentions when the Super Bowl advertising game started. In 1973, Master Lock first ran an advertisement demonstrating the strength of its locks, by having a person shoot it with a gun in a failed attempt to breach it. The advertisement proved popular, leading the company to produce new versions of the ad for later Super Bowl games throughout the 70's and 80's (see fig. 1). Eleven years later, Apple Computer broadcast an advertisement for its Macintosh computer entitled "1984" in what is widely accepted as the most famous Super Bowl spot of all time. "It ran only once on the Super Bowl (in 1984, of course), but established that venue as the platform for big, new branding campaigns from all sorts of advertisers-beer, cars, soft drinks, dot-coms, you name it (Hayden 1)." The Apple Computer was introduced personal computer into the market, making it a new standard for Super Bowl advertising.
             The incredible climb of Super Bowl advertising is most clearly shown by the current prices for airtime. In 2015, Super Bowl matchup between the New England Patriots and Seattle Seahawks, companies paid NBC close to 4.

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