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First, McLune's argument fails to persuade the reader to her viewpoint because she relies primarily on the use of pathos. Throughout the article McLune uses pathos, emotional appeal that uses language that will stir the feelings of the audience, to get her point across. In the article McLune has a whole paragraph consisting of what she as a black woman wants to hear from the hip hop community. McLune expresses that, "What this angry black woman wants to hear from the apologists is that black women are people too" (3). She never establishes real credibility with the reader. The reader is left wondering: Does she work in the music industry? Has she been traumatically influenced by the music industry in some way? All the reader has been able to discern from the article is that McLune is a black woman that wrote an article that is published in Said it Magazine. The only time McLune gets close to establishing credibility is when she tries to make the point that "Few artist dare to embody equality and respect between the sexes through their music" (2). She states that she is fan of conscious underground artist like Common, The Roots, Talib Kweli and others, so when she gives her opinion about their music, the reader is able to accept it because it has already been established that McLune knows what she is talking about. On the other hand, the comments McLune makes pertaining to Jay-Z are meaningless because she fails to establish credibility to offer an opinion of this music genre. This lack of credibility makes it appear as if McLune simply picks a song by Jay-Z that degrades women and slaps the lyrics in the article to use to prove her point.
Although this article is a response to Powell's article, McLune fails to establish credibility with the reader. Throughout the article, McLune never states why her opinion is valuable and her article is worth the reader's time.
