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Literature review on bootstrapping suggests that it is a high risk method of financing a start up firm, as bootstrapping entrepreneurs may cut corners too close and waste time in performing tasks that are not as significant as others, such as bookkeeping. Additionally, investing personal funds in a start up venture is highly risky as it is undecided how long the funds will be 'locked in' the venture and whether returns will be yielded or not (Lahm and Little 2005). Mr. Chandra's following statements support this literature: "During the first 2-3 years the main issues we experienced related to cash flow management, financial costs and profitability. The most strenuous aspect of this was that I invested my own personal equity into the firm and was unsure of when I would see returns on my investments. In addition to capital investments, I also invested my time, skills, and emotions in the firm. I would have to just let go of it and continue working on other aspects of the business. During the start up stages of Glide, I was willing to work with any clients that approached the business, to build the brand and customer base. These days, Glide is more selective of our potential clients" (Chandra, Interview 2015). .
These days, the business is self-funded. Mr.Chandra revealed that as most of their operations are done digitally for their clients in the form of analytics and networking with customers, finance requirements are manageable with the revenue they obtain from the day-to-day operations of assisting clients. This has also been possible due to the business experiencing quick growth rates nationwide. Through bootstrap financing, Glide Agency has gained an advantage as it avoided possibility of borrowing funds from financial institutions at high interest rates and have instead invested revenue in areas that promote business growth. As Glide Agency continued to experience growth, Mr.
