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Advertisment Analysis - Cannery Row

            This ad, for Cannery Row, shows a picture of three children playing on a white sand beach, all alone, with a woman's image transparently imposed over the top. On top of the ad is the text "Cannery Row/ Stay Here. Play Here." On the bottom is a dark blue box with the text reading: "When was the last time you had time to just watch your kids play? Come to think of it, when was the last time you joined them." The thesis for this advertisement is: Consume our product, or "Stay Here. Play Here." The purpose is to convince the audience to come to Cannery Row. The intended audience for this advertisement is mothers. The image of the mother watching her children in the ad is something women can relate to. The transparency of the image makes it look like the reflection in a window, as if the woman is sitting inside her condo and looking out at her children. The woman is smiling and happy, with her hair pulled up, and a cup of coffee in her hand. She looks relaxed. The image implies that Cannery Row is a place mothers can relax and enjoy time to them. Furthermore, this advertisement is aimed at the upper-class. The woman is not only holding a cup of coffee, but also is wearing a large diamond ring, pearl earrings, a gold watch, and an expensive looking shirt. This implies that Cannery Row is a place for rich people to go on vacation. The children on the beach are smiling and appear to be playing a game and getting along well together. This happiness would appear to be brought on by their surrounding – they love being at the beach and just having time to play. This is something that would be appealing to mothers, who are worried about their children's happiness. Furthermore, the children appear to be happy without the mother's help – which means the mother can relax. At the bottom of the ad, there is the rhetorical question: "When was the last time you had time to just watch your kids play?" In this add we see the mother doing just that, and this makes her happy.

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