I believe it is time for those who believe and are not ashamed to represent their faith to make their mark without apologies nor fear regardless of the consequences. .
During the next 10 years, Jesus Wear seeks to achieve the following financial goals:.
1. Obtain financing to expand manufacturing capabilities, increase distribution, and introduce new product lines.
2. Increase revenues by at least 50 percent each year.
3. Donate at least 10 percent of gross income to help spread the gospel of Jesus Christ and 5 percent to charity each year and an additional 5 percent to children with disabilities.
Jesus Wear looks for to use its core capabilities to accomplish a maintainable aggressive benefits, in which opponents cannot provide the same value to clients does. Already, has developed core capabilities in (1) providing a high-quality, branded item whose image is identifiable among consumers; (2) creating a communal feeling among clients who buy the products; and (3) developing a reputation among providers as a reliable manufacturer, delivering the requested variety of products on routine. We plan to develop on these capabilities through promotion initiatives that improve the variety of products provided as well as submission sites.
By forming powerful connections with clients, and providers of fabrics and other products or services, we consider it can make maintainable aggressive benefits. No other company can say to its clients every purchase is considered a blessing to a disable child and a hungry family somewhere in the world where it is needed most with as much conviction as Jesus Wear can. .
Promotion.
The promotion atmosphere for Jesus Wear symbolizes overwhelming possibilities. It also contains some challenges that the company considers it can fulfill successfully. Table A illustrates a research of the company performed by marketers to highlight Jesus Wear strong points, weaknesses, and possibilities.
