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Business Overview - Alaska Milk Corporation (AMC)

            Alaska Milk Corporation (AMC) is the leading milk company in the Philippines. It has consistently maintained its leadership in the canned liquid milk category (evaporated and sweetened condensed), thus, paving the way into growing Alaska into a mega-brand by competing in the powdered, ready-to-drink, and creams market, among others.
             In 2007, AMC further expanded its liquid milk portfolio by licensing Carnation and Milkmaid from Nestle and acquiring Alpine, Liberty and Krem-Top. This development led to AMC's move to a dominant position in the category.Apart from growing its core businesses, AMC endeavours to diversify and explore opportunities in related consumer product categories. In March 2012, Alaska Milk Corporation partnered with Royal Friesland Campina, the fifth largest dairy company in the world.
             AMC continues to further its mission of nourishing Filipino dreams, bringing in affordable nutrition across different life stages to every Filipino home for over 40 years. It is committed in providing nutrition to Filipino households, ensuring high quality standards in its products, developing innovative marketing plans and programs, and promoting outdoor sports as part of a healthy lifestyle. To promote a healthy lifestyle and the brand Alaska, AMC heavily invests in sports with its ownership of the 14-time champion professional basketball team (Alaska Aces) in the Philippine Basketball Association (PBA). It aim to build participation and enhance skill development among players and coaches by focusing on fundamental skills and instill values such as Sportsmanship, Teamwork, positive Attitude, and Respect or STAR values. As the partnership enter its second agreement, the Jr. NBA-Alaska program brings the Jr. WNBA in the Philippines for the first time.
             AMC looks beyond selling milk– it sells nutrition and by doing so, the Company and brand Alaska is doing its part in nation building.

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