S. It carries clothes, shoes, health and beauty products, electronics, kitchen supplies, sports goods, hardware and pet supplies, as well as seasonal Christmas and holiday articles, and many more. On June 15th 2015, CVS Health announced the acquirement of Target's 1,660 pharmacies and 80 clinics.
IV. ENVIRONMENT.
A. Company's Values, Customer Service and Store Design.
Target is designed for all types of consumers and has an extremely diverse staff (ranked much higher that any other store of this kind) and suppliers. It has been also continuously showing the importance of giving back. Custumer service at Target plays a key role in providing the highest quality of a shopping experience. The store's vision is "One Team, One Strategy, One Voice". Its team members are not only knowledgeable about the merchandise but they are also trained to keep the costumer happy. The company focuses on short checkout lines and the professionalism of the cashiers. The store follows red and white color scheme, the bullseye symbols appear in accents. The stores are well lit, ceilings and floors are white - this creates an ambiance that is pleasing to shop in. The shelves and wide isles are organized very carefully to make great deals easy to find.
B. Industry Environment.
The industry is mature and extremely competitive. According to the franchisehelp.com, 'the retail sector is enormous – within the United States it includes one million stores and accounts for $4 trillion in revenue in 2013.' Businesses are pressured to lower the already existing low prices in order to gain the highest market share possible. According to investoperia.com, the largest Target's competitors are Wal-Mart and Costco.
C. SWOT Analysis.
STRENGTH.
The strengths include the stores' look, exclusive products and partnerships with designers and celebrities, as well as exclusive brand names in terms of groceries, such as Archer Farms and Market Pantry.
