They are focused on all three aspects themselves so that they are in control of many/ if not all of their business functions and operations.
Another major aspect is growth in shareholder value. They do this by establishing sustainable market positions built on a platform of strong brand and innovation in their product range.
They can enhance their market positions by acquisitions or disposals, but only where they think that the additions will be value creating to the business.
They also hold objectives about the environment in that they try to ensure the impact on the environment is minimal and that they work towards the objective of long-term sustainability of natural resources in the areas in which they operate. This includes finding opportunities in the local areas as well as large areas internationally.
Cadbury Schweppes also hold close their reputation and responsibilities that being such an international company entails.
They believe that good ethics and business go together naturally and that it is their responsibility to play the role as a good corporate citizen who is proud of their heritage. .
We believe that these objectives are appropriate for the business. This is because these objectives are attainable for a business of their calibre. A business of their stature should be dealing first-hand with the marketing, manufacturing and distribution of their products. This ensures that the products are at the right place at the right time, in the right quantities. .
In reference to their growth in shareholder value, they are not exclusively aiming to be number one in both the confectionary and beverage markets. They are satisfied with establishing sustainable and attainable market positions that they can grasp and hold on to rather than wildly grasp onto a market position that cannot be held for any length of time. .
The local environment objective is one that will please a large variety of people.
