The problem that my company faces is the fact that I have to design a brand of clothing that is appropriate to the target market of the company's choice. The product is a jean label, I am intending to appeal to people that they are part of a changing society and that no matter how much fashion is the way of clubs.
The target audience that I have decide to target is teens age 15 to age 25 because of the fact that these are the people are always in the spotlight for the cloths of the future and the next best thing to hit the streets. I have chosen to target them not only because of the reason before but also they are the people that judge the generation before and after themselves and set more then the trends for the "kids" to follow.
I believe that these jeans would be released all year round because the jeans that I am promotion are designed for the clubbing teenager which enjoys the "free life" of parting and meeting new people every night of the week and the teen that has a "No Die" attitude and lives for the moment. .
My biggest competitors are companies such as Oakley, Soviet jeans, Oxygen and Diesel. They are the biggest competitors due to the fact that they have the dress and designs that the teens seek. They have the exclusivity that every one knows there products and they are found in very select stores.
I have chosen the name "FURY" as the brand name due to the reason that it is catchy and that the name appeals to the teenager rebelling to the parents and each other. It appeals to the intensity of the emotion the it describes which is the fury that is trapped in the teen and to show that they can release this fury when they are with friends in a constructive form not a destructive form of expression.
