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Perfectly Electrified


             Perfectly Electrified.
             Society is surrounded by them; they are inescapable; they are captivating; they are brainwashing; they are advertisements. The face wash advertisement chosen for this analysis was only one of the hundreds of ads which appear monthly in Cosmopolitan magazine. Although hard to believe, simple pictures carefully constructed by all types of corporations in an attempt to promote a product have a great deal of impact on the everyday individual. Manipulation of the individual and furthermore, of society-- is the most important strategy in the creation of advertisements. For years, advertisers have come up with unique ways to manipulate society into choosing their products by making use of many eye-catching techniques. The images depicted in the article are appealing to readers because of the need for perfection. Self-improvement is cyclical in society, and advertisers use this fact in the creation of advertisements to make individuals believe they will not be perfect or satisfied until the product has been purchased. .
             The "Noxzema Daily Exfoliating Cleanser" advertisement is for the most part directed towards females between the ages of 16 to 30. Acne is a young individual's worst enemy, and many believe the facial condition stands in the way of being depicted as beautiful. Although boys also have facial conditions, the advertisement is more likely to draw the attention of women because the picture shows what they believe the result will be if the product is used: a beautiful woman with vibrant and flawless skin. Noxzema is targeted towards the middle socioeconomic class because it is non-expensive, yet projected as an "electrifying" exfoliating cleanser that is fit for everyday use between jobs and activities. If a clean face is desired, no matter what occupation, style, or personality, Noxzema is portrayed as a fit for all subcultures.


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