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Charles Schwab Company Analysis


             Values and Risk Tolerance: Mr. Pottruck has demonstrated his need for change since his first days with the company. Some referred to his ideas and goals as highly risky but they have led to Schwab being the number one online broker business. The evolution of the Schwab.com Web site illustrates Pottruck's role in leading technology initiatives. In the site's early days in 1996, Pottruck pushed for the best transaction technology. .
             SWOT Analysis.
             Strengths and Weaknesses: Schwab's strength is in realizing that direct high paid brokers at brick and mortar stores are the thing of the past; internet is the way of the future and offers fast trade execution, good customer service, reasonably priced commissions and rich detailed web site. Their highly detailed server friendly website leads the competition such as Merrill Lynch. They have a broad selection of funds with the most experienced financial analyses in the field working on them and offering advice to clients on a daily basis. .
             A weakness on an internal level is when they expanded so quickly not allowing enough time for human resources to find properly qualified candidates and to employ the training necessary. .
             Opportunities and Threats: Schwab's opportunities lie in the reality that trading volumes are at an all-time high due to accessibility and increased internet usage. They could also seek to acquire clients from the other firms currently operating in their line of business. Schwab's threats include major competitors such as; Merrill Lynch, Ameritrade, TD Waterhouse. Within these competitors lies the threat that they will emulate Schwab's strategies. .
             Assessment of company strategy: Financial Performance: The Company has shown healthy growth over the years of 1996-1998. They have performed to standards exceeding that of shareholders. Schwab's net income jumped nearly 29% from 1997 to 1998. All ratios were healthy and often exceeded that of their competitors in the financial segment.


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