" And in this case what she needs is a cold filtered refreshing bottle of Miller Genuine Draft not a ridiculous male in her life. You can tell that she will make this choice because the glistening gold color of the bottle is so bright and shiny it almost appears unreal. This bottle is the focal point of the add and Adam who is in the competition and in the running to be picked will not because he is shun out by the gleaming bottle of Miller.
However the Adam and Eve theory is not the only thing that this add uses to make people want to purchase the product. Another tactic used to entice viewers is the use of vivid colors. As you look through the add the first thing and strikes your attention is the golden glowing color of the Miller Genuine Draft bottle. So right from the start you have a warm feeling. Yellow is found in things such as the sun and jewelry both of which people like a lot unless you are the person who has to pay for the jewelry. As you look through out the add you see a lot of blue colors that come from the pool the wall and the sky in the background. The blue makes you think of a warm open day with no clouds and just a great atmosphere. Also blue makes you think of water. The water here is a perfect crystal clear blue and is just inviting to go swimming, and who better to go swimming with than a ridiculously gorgeous girl with a skimpy bikini on. Hell there is no better thing for males in the world than beer and a hot girl who wants to go swimming. So far the add is appealing to all men of the world for those two reasons. The last color you see is a white color that surrounds the pool. This white color does a great deal because it makes the bottle stand out more and it also makes the blue stand out as well. With out the white color in the background you wouldn't notice the mans bright colorful shorts, the Hawaiian colored blue water, or the extremely bright bottle of Miller Genuine Draft.
