Subway offers a number of franchising programs in the worldwide. The simple operation and low investment of franchising programs enable Subway expand quickly into international markets. Subway provides franchisees with the tools and knowledge to run the successful local business, and encourage owners to learn the skills that will allow them to own multiple locations. And Subway teaches franchise owners to use exceptional control to help them run their business efficiently. The Subway's website provide the chances that allow people send the application form to apply for Subway franchise. People elsewhere in the world who have interest to buy Subway franchise can apply online. This enable Subway encounter and recognized more potential markets in all corners globe. In additional, Subway established a program called Micro Investment Leading Enterprise (MILE) to help individuals who, with a small loan, can own their own business, by offering guidance, advice, and low interest start-up capitol. .
(Subway web team, 2003, Available HTTP: http://www.subway.com/subwayroot/AboutSubway/helpingSociety/index.aspx).
The standardization build by Subway enable the menu stays relatively the same wherever Subway are located, with the exception of some cultural and religious variations. World travelers can expect the same fresh ingredients regardless of what nation they are visiting. When Subways enters a new market, they take into account of the brand awareness and the potential customers" eating preferences and customs, to avoid the resistance of the resident. In Israel, for example, the company omits pork items from its menu to avoid violating religious dietary customs. In Oman, for example, Subway offers its traditional menu and plans to include specialized items to meet local preference. Subway has had to educate consumers about this uniquely American product in some country where people are not used to eating sandwiches.
