This will definitely sell their product. .
Data Analysis:.
What are these ads saying about men and women? The typical gender roles are seen when the men and women pose for the different magazine ads. The males do tend to show more of the expressive traits while the majority of the women posing show the more instrumental traits. Although some of the ads feature some women expressing feminism. One spread in Bazaar featured two women, one expressing more feminine characteristics and the other expressing more of a masculine persona. This was a very interesting spread because it shows that even though a woman is a woman, does not mean that she has to express those types of feminine qualities all of the time. The beauty myth that women place themselves in, thinking that they need to measure themselves by their physical appearance, is what is keeping them in this category. This type of exploitation is superficial. There is always going to be someone prettier or thinner or taller than the person before her. Just because feminine is this certain label, does not mean that a woman has to stay in that grouping. The norms are coercing women to stay in that crowd. A woman is just as capable to do what a man can do, although they only average 73% as much as men when it comes to income. A woman can go against the norms of society, and "flaunt- her masculine side. What society needs to realize is that this type of rebellion is ok. The same also goes for men. .
Men used to be admired as the strong, very masculine type of provider. As most of the ads support, most men put up the tough guise front. But this is also changing. Men of all sexualities are taking a greater interest in their appearance. They go to hairdressers rather than barbers. They avoid using soap because it's too harsh on their skin, instead they use body wash. They visit the gym instead of playing a sport. And, believe it or not, even have difficulty deciding what to wear.
