Search engines should develop what I call the filter down affect. In the filter down affect a broad topic is chosen and then sub-topics are chosen continuously until the list of sites has narrowed the search to respectable sites and the information needed. Having better organization would remove some of the worthless sites around cyberspace from ending up first in the search engines results. .
A second way to lighten the load of the Internet is by improving the time it takes to load a page. The speed of loading a page depends greatly on the type of equipment, software, how much memory you have, your connection speed, plus a lot of other factors, but web page designers should make more text and less graphics, animation, and video because text takes a lot less time to load. According to an October 1996 survey by AT"T, sixty-seven percent of sites was "off the net" for at least one hour per day because of overload. The web wasn't designed to handle graphics, animation, audio, and video. It was first developed for E-mail (electronic mail) and transferring text files, but web page designers want their pages to look the best so that people or for in the case of business, potential customers, visit their site and are impressed by it so they come back in the future and tell others about the site. After, all the best way to have people visit your web site is by word of mouth because it is very hard for people to find the site unless they happen to know the exact address. Sometimes though, popularity can kill a site. For instance, when the weather got bad in Beijing one weekend the National Weather Service web site got overloaded with people wanting to read and see the current weather forecasts. The result saw the server going down from the overload leaving nobody the ability to visit that site. With more businesses seeing the dollar signs that the web could produce they compete for advertising on the web because it is much cheaper then advertising on television or the newspaper and it can reach people all the way around the world.
