Hershey's is a global company, selling product in 67 countries around the world. Milton S Hershey founded Hershey's in 1894. It was incorporated in 1927 in Delaware, and the initial public offering was on December 1st, 1927 at $39 5/8. Since that time they have had the following stock splits: 9/16/47, 3 for 1, 3/27/62, 5 for 1, 9/15/83, 2 for 1, 9/15/86, 3 for 1, and 9/13/96, 2 for 1. The current stock price is $75.87 as of January 15, 2004. .
Hershey's mission statement:.
Hershey's objective is to consistently create shareholder value by achieving excellence in every aspect of our business, and our vision is to continually create value for shareholders, customers, and consumers as a focused, branded, global chocolate and confectionery snack company.
Hershey's growth:.
The founder of Wrigley Gum and a young associate were on a train from New York to Chicago when the associate asked; why do you spend so much money on advertisement? You have the most recognized gum in the world. Mr. Wrigley answered saying, how fast is this train going? The associate said about sixty miles an hour. Mr. Wrigley then asked the question. If this train is already going sixty miles an hour, why do we need the engines? Couldn't we just unhook them and continue to our destination at sixty miles an hour? The importance Mr. Wrigley put on marketing at the turn of the century is just as important today. The major confectionary companies today use focused trade promotions to get the retailer to aggressively sell products rather than just put them on the shelves where space permits. Hershey's uses event themes and appropriate displays to help drive the business for both manufacturers and retailers alike.
Did you know that private label candy only holds a 2% market share in the US? The reason for this is the long history of confectionary companies providing the customers with superior quality and value. Because of this, customers have very strong brand loyalty.
Hershey Milton Snavely Hershey was born on September 13, 1857 in Derry Township, Pennsylvania. ... But Hershey's business was more than an ordinary business. ... The whole city was based on the Hershey's Chocolate Company. ... Hershey also decided to start a school for orphans. ... Milton Hershey was an incredible entrepreneur and businessman. ...
Hershey became one of America's wealthiest individuals and a successful entrepreneur. ... In 1876 Hershey attempted to start his own candy business in Philadelphia. ... It was there that Hershey became fascinated with making chocolate. ... Located in Hershey's, Pennsylvania is the company's headquarters. ... Hershey Pennsylvania is the only factory the produces the famous Hershey Bar. ...
INTRODUCTION Milton Hershey made a new recipe for milk chocolate in the 1900's. ... Milton Hershey was not always successful. ... HERSHEY FAMILY: Milton Hershey was born on September 13, 1857 in a stone farmhouse in Derry Township, Pennsylvania. ... MILTON HERSHEY: Milton Hershey's favorite candy before he invented the milk chocolate, were sour balls. ... Then came the HERSHEY"S BAR! ...
The Hershey Chocolate Company's entrance into the confectionary world occurred at the beginning of the 20th century, following the decision of Milton Hershey, a candy manufacturer, to add a layer of milk chocolate to a line of his company's caramels. The chocolate received immediate success, with a steady demand driving the creation of various forms of the chocolate including the iconic Hershey Bar. ... Following its debut was a string of new product lines including the classic Hershey's KISSES and the acquisitions of other companies with well-established market share divisions,...
There are an amazing amount of products associated with Hershey. These include Jolly Ranchers, Hershey Kisses, Hershey drink mixes, the entire line of Reese's products as well as good old fashion chocolate bars. ... Mars and Hershey's form an oligopoly. ... World economics effect the Hershey's company as well. ... Hershey is a household name. ...
Milton Hershey was a visionary thinker not only for his time, but also for today. ... Hershey was not a person to accept failure in his life. ... The thing that struck me about Hershey is not his business success, nor his work ethic. ... I am not saying that Hershey was not a businessperson out to make a profit, he was. I think Hershey wanted more money so he could help more people with it. ...
In reading another assigned book, Hiroshima by John Hershey, a much greater compassion for the people of Hiroshima immerged in the reader. ... Hershey's vivid characterization brought a human face to the destruction caused by the Americans decision to use an atomic bomb. Hershey maintained his writing style throughout the book and showed how pride rebuilt the city that a bomb destroyed. Orwell and Hershey both tell of their accounts with the people in these towns. ... Hershey's book has drama and emotion that draws a reader into Hiroshima and the people that suffered there. ...
