You could relate all of these to somehow in one way or another to the idea on conquering the American frontier and going further, higher and stronger than ever before. They all seem relevant to the advertising scheme of naming of SUV's except the Jeep Cherokee. " a (deeper and) closer look at this SUV's mythohistorical connections may provide the owners" pride with a deeper significance." (Gowey) Nothing in its competitor's vocabulary is so blatantly obscene. None of them take a name from a tried and prevailing group of people and then turn it into a name to label a mere vehicle. The Jeep Cherokee is nothing like that of a Cherokee Indian. "The Cherokee is the largest Native American group in the United States. Formerly the largest and most important tribe in the Southeast, they occupied mountain areas of North and South Carolina, Georgia, Alabama, and Tennessee." (#1) So to have a measly, ostentatious vehicle named after the powerful, large and modest group of Native Americans is ethically upsetting to me. How can we sell a vehicle publicly and it psychologically effecting a whole race of people? .
"Why fear new things all old things were once new . . .We live to do new things!"(C. H. G.) said Elizabeth Cady Stanton. Though this quote is mainly used in reference to women's enfranchisement in the past I believe that it has a great correlation to how we buy our modern day vehicles. In the past bigger was better and related from big boat Ford Lincoln's to big hair of the eighties, everything that big showed pride and prestige. "Whether it's the full sized, (extra loaded, raised up) Ford Excursion or the small, . . . (undersized, miniature GEO Tracker) the owners vehicle makes a fashion statement as they do a choice in transportation as in clothing, everything old becomes new again." (Walczak) As all things do they carried on in their own way to the twentieth century. When vehicles crossed over they did it in a gigantic way with the reinvention of the Sport Utility Vehicle.
