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Quaker: Company Analysis

            
             The Quaker Oats Company was formed in 1901 by American pioneers. The company has produced quality products for more than a century. The company markets their products on five continents, but 93% of their operating income and 75% of sales come from the United States and Canada. Their largest single brand, Gatorade ® accounts for 35% of sales and 37% of operating income. Their other leading brands include: .
             { Quaker ® cereals and grain-based snacks.
             { Rice-A-Roni ®.
             { Pasta Roni ®.
             { Near East ® side dishes.
             { Aunt Jemima ® mixes and syrups.
             The Quaker Oats Company currently boasts net sales of nearly $5 billion. It also manufactures and markets a diverse portfolio of food products in many Latin American, European and Asian countries. The Companies goal is to be the undisputed leader in the food and beverage industry. They intend to do this by making Quaker a winning company. A place where talented people have opportunities and are rewarded for contributing to an exciting, profitable growth. Their guiding principles are:.
             { Simplicity-To succeed, our energy and resources must be concentrated on the areas where we can produce the greatest value.
             { Innovation-To flourish, we must be we must be an idea-rich organization, where innovation and creative spirit thrive in all aspects of our business.
             { Passion-To win, we must have an uncompromising drive for success, individually and collectively.
             Their employee values state:.
             We nurture an environment where our people-.
             { Feel challenged and are growing .
             { Possess high personal integrity.
             Work together to produce the best results for the Company.
             Recruitment:.
             Quakers main goal is to have a workforce that reflects, represents and understands the market it serves. The company's motto is that "competitive advantage begins with people. Differences create opportunity." In other words, Quaker focuses on hiring the best-qualified employees for the jobs.


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