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Radio


            
            
             - Utility and an object (radio-entertainment).
            
            
            
             - Hand made/ machine made, assembly lines.
             Who was the maker or designer of the artifact?.
             - Westhouse company limited.
             - Wood working and electrical knowledge required.
             - Yes, it was produced by a group of people. They were woodworking and electrician.
             - The artifact changed, the product and technology improved.
             - Made by hand, machine and assembly lines.
             What was the occasion?.
             - It was made in 1921-1938 in Canada.
             - Radio, throughout the years, has provided us with countless hours of entertainment. People in outlying areas found radio not only entertaining but it also helped to lessen their many hours of loneliness. When television first appeared, newspaper headlines declared that radio would soon die, however that was, not the ease. Millions of radio sets are still being sold annually throughout the world, which proves that radio is still very much alive and is still rated as one of our more popular forms of entertainment.
             - Radio's introduction caused profound changes in news production, distribution and consumption. .
             - Using radio, it was possible to dramatically accelerate the economy's push to a mass market. National brands could be created and sold. A firm could launch national marketing campaigns simultaneously, backed by a nationally created image. Starting slowly with sponsored programs, evolving into paid spots, radio and its audiences created a vastly more powerful marketing tool than had existed before.
             What is the purpose of the artifact?.
             -In the early 1920s, radio had been used mainly for entertainment, with music, drama and comedy filling the airwaves. Even the newspapers that opened radio stations didn't recognize radio's potential for news. Instead, they used radio to advertise their papers, .
             airing news bulletins either as "teasers" to get listeners to buy the paper or as "fillers" when entertainment artists didn't show up. But by the 1930s, people were starting to notice radio's potential for public information, as well as for entertainment and advertising.


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