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Assess the effects and implications of satellite and digital


Viewers can vote, request, play and .
             genuinely interact with the TV more than ever before. Because the Sky decoder has a .
             modem connected it also allows the viewer to access specially designed websites through .
             the internet.
             These websites are not HTML formatted but have been designed to be displayed on TV .
             screen. The internet connection allows the viewer to check emails, browse and purchase .
             goods from sites.
             The recent merger of TV sets with the internet is a form of convergence. The term .
             convergence can mean different things to different people. Digital technology can participate .
             a merger of the previously separate industries of telecommunications, computers and .
             broadcasting/publishing.
             The idea that TV sets will converge into home computers has been debated over the last .
             decade and has only been executed of late, with the recent inclusion of internet. But will TV .
             sets merge into home computers? According to EBU Technical review ( summer 1998 P. .
             A Laven ):.
             "TV sets will not become home computers.".
             Firstly the viewing conditions are very different. When watching a TV set, you are watching .
             it from considerable distance, typically 6-10 times the picture height, whereas using the .
             computer, you are sat much closer to the screen, typically less than 2 times the picture .
             height. This difference means that text and graphics for TV viewing must be larger than the .
             ideal size for computer applications. .
             Secondly, TV sets are often watched passively, by several people simultaneously, while .
             computers are largely only used by the one user to engage in an interactive activity. The .
             conclusion of that is that Interactivity and communal viewing do not mix. Convergence is a .
             one way process in this case. TV reception can become a standard in computers with TV .
             reception, but you will not use your TV set for a "word processor".
             Sky digital have only recently released Sky+. This service allows the viewer to records more than one program at a time.


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