1. Lester Beall
... task he continued to refine the visual language of modernism that emerged in the 1920s."" (Aynsley, J. 2001:113) Over the 1930s and 40s Beall produced work for clients such as the Chicago Tribune, The Art Directors Club of New York, Hiram Walker, Abbot Laboratories, Sterling Engraving (refer ... - (refer plate 3). The covers he designed used iconic arrows, angular elements, silhouetted photographs and dynamic shapes. These designs were consistent with Beall's own personal style of design. Beall stated that a designer "must work with one goal in mind "to integrate the elements in such a m...
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- Grade Level: High School