The late sixties, a time of peace, music, drugs, sex and rock and roll. Most memories would have been forgotten but one, never to be forgotten going down as the greatest concert in the history of rock. Woodstock 1969, uniting thousands of people to create a story to be passed down threw the generations to come.
Undergoing the plans to Woodstock Music and Art Fair were four men all in their early to mid-twenties: John Roberts, Joel Rosenman, Artie Kornfled, and Michael Lang. John Roberts who was the financial backer, was an heir to a drugstore and to the toothpaste company fortune. While playing golf Roberts met soon to be good friend and roommate Joel Rosenman. During their stay as roommates the two often scrambled up ideas of what the future held for the two. Basically in another world was Artie Kornfled an upbeat vice president at Capitol Records. Michael Lang, a manager for local bands, had already produced one of the biggest rock festivals, a two-day Miami pop festival, attracting 40,000 people in 1968. Making Lang the most qualified of the four young men. Lang needed to work with somebody to realize his ambitions that somebody would be Kornfeld. A meeting was set up between Lang and Kornfled, immediately the two took to each other. Resulting, Lang moved in with Kornfled and wife. Both tossed ideas around one concerning another festival or for building a recording studio in Woodstock, New York. Not having the money to produce this, they were urged by their lawyer to .
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speak with Roberts and Rosenamn. A meeting was set up in Roberts's apartment during the meeting Woodstock was proposed and agreed upon. A budget had to be set, the final agreement was on 500,000 with a rough attendance of around 100,000. With the idea of the recording studio still looming in the air, a deal was cut that all the profits from the concert would go towards the studio. Now that the concert had been confirmed, it was time to make Woodstock, Woodstock.
