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Home Depot

over differences of opinion on control. At the time of start-up, industry experts gave Home Depot 10-to-1 odds it would fail. All of them but one of the people holding posts as president were promoted from within. .
             The Board of Directors facilitates Home Depot's exceptional past growth and will likely continue to do so. Top Management has been instrumental in developing and promoting the orange-blooded culture that makes Home Depot the success it is today.
             III. External Environment - Opportunities and Threats.
             A. Societal Environment.
             1. Sociocultural Forces.
             Opportunities:.
            
             • The U.S. Bureau of Economic Analysis predicts that by the year 2005 there will be a 30-plus percent growth in the 41-59 age group, a prime demographic group for BIY customers.
            
             • Generation Y boom let may end up being as large as Baby Boomers.
            
             • Changing households - increase in single person households; increase in women working creating two income households with greater amount of disposable income for improving their homes.
            
             • Minority groups increasing as a percentage of U.S. population.
            
             • Rate of home ownership in U.S. continued to grow as first time buyers entered market.
            
             • Baby boomers moved in force to more expensive homes and second homes.
            
             • Studies showed that the average age of existing homes continued to increase and people were staying in their homes later in life.
            
             • Typical DIY customer was a married male homeowner, aged 25 - 35 with a high school diploma or some college and annual income of $20,000 to $40,000. .
            
             • Chile has a growing middle class population and developed D-I-Y market.
            
             • Projections through 1999 indicated that households headed by 25-35 year olds with earnings over $30,000 would increase 34% to 38% by 1999. .
            
             • The 45 - 54 age group was earning over $30,000 and was expected to increase by 40%. .
             Threats:.


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