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Cole vs. U.S. Vision


            JCPenney Optical and Sears Optical share similar traits. Regardless of there alike qualities, they both have several things that contrast. Each of these departments have a difference in there floor plans, customer service polices, and the final quality of there glasses. .
             The floor plan at JCPenney and Sears, which consist of there frame, and work area setup is the first thing that differs between the two companies. The frame setup for product displays at JCPenney is far better than the way they are displayed at Sears. JCPenney sorts all of there frames that are over $219 so customers may easily identify them in contrast to Sears who mixes all of there frames together by category of Men's Women's and Children's Frames. JCPenney has a separate panel just for Drilled Rimless frames. Sears places there Drilled Rimless frames in a spatial order around there department where it impossible to find without asking an associate. Discounted frames at Penney's are in a separate room for persons looking for a good bargain. However at Sears they have no particular place for these types of shoppers to distinctly search for low priced frames. The other key factor of there floor plans at these two optical department that are different, is the set up of there work area. The cashwrap counters at Sears are located in the back of the department where you cannot be greeted when you first walk in; unlike JCPenney where the cashwrap counter is in the front, so when you first walk in you can be quickly greeted. The invoice table at Sears is in the back of the department where the customer cannot sit down and wait for you to process the Job. When you are at the invoice tables at JcPenney you can sit down at the personal table where you can watch the person enter your information. The work bench area in Sears Optical is located in the back room area where you cannot watch your glasses being fixed unlike Penney's where you can watch them adjust your glasses in front of you at an open work desk.


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