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Nike, Inc. SWOT Analysis


             .
             External opportunities:.
            
             • Increases in revenues in 75% of regions in which Nike operates.
            
             • Increase in sales to women via Nike Goddess.
            
             • Bulk of market is Generation X and Generation Y.
            
             • Sales are predicated to continue to rise in Athletic Apparel market.
            
             • Good locations for distribution and manufacturing worldwide.
             External Threats.
            
             • Market has 8-10 other athletic apparel producers.
            
             • Other footwear and fashion wear designers are beginning selling athletic apparel.
            
             • Locations of manufacturing facilities.
             Internal Strengths.
            
             • Bulk of workforce is younger that 40.
            
             • Vice Presidents tenures with Nike is less than five years.
            
             • Strong Research and Development department.
            
             • Strong Marketing Plan and budget.
            
             • Employees actively involved with the implementation of new ideas.
            
             • Strong programs in place showing good corporate neighbor image.
             Internal Weaknesses.
            
             • Peoples beliefs of exploitation of employees at international sites.
            
             • Does not manufacture own product.
            
             • Closed minded upper management staff.
             Possible Strategic Plan Ideas:.
             In order to maintain the market share Nike currently has and further growth in shoe and apparel sales Nike must focus on the following issues. Nike must show its stock holders that their shoes and apparel is the one that has the most demand from the market. They can achieve this by addressing and implementing changes for the following issues.
             1. Nikes product line: Nike should take a close look at their product line. Nike needs to decide if all the products that they are producing to sell are viable products. The problem that Nike runs into here is in their mission and vision statements. Nike feels that they need to be the leader and outfitter of every athlete in the world. What this causes for Nike is some redundant and / or unproductive product lines.


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