Any standards or rules that are set in a target market regarding underaged smoking is followed and supported by our company. "BAT in alliance with several other companies has funded over 130 Youth Smoking Prevention (YSP) programmes in more than 70 countries-( Prideaux, 2002).
Advertising tobacco products is vital in communicating that youth should not smoke by targeting retailers, teachers or parents, and to offer our adults consumers the best possible choice. Adults make informed choices about smoking just as they make informed choices about brands. BAT is not designed to sell smoking'. "At BAT, we have been guided for many years by a set of British American Tobacco Advertising Principles. We take care not to advertise near schools, people in our advertisements will not appear to be younger than 25 and we will put health claims on any sort of advertisement- (Rembiszewski, 2002). It has, however, been proven that the main and most effective causes that drive youth to smoking are media portrayals, peer pressure and watching parents smoke. WHO should put the blame solely on tobacco industries, as, without them, economies in various countries would suffer the consequences.
If the advertising of tobacco were completely banned, various sectors of the economy, and the daily living of many employees would be affected. "The tobacco industry contributes substantially to the economies of 150 countries, with more than 100 million people worldwide depending on it for employment - more than the population of Argentina, Kenya and Spain combined- (Rembiszewski, 2002). Banning the advertising of tobacco would cause negative effects such as:.
Putting tobacco farmers out of jobs because tobacco creates more employment per hectare of land compared to any other crop in the world.
Farmers earn a good income growing tobacco, which can be used to grow food during the months that tobacco is not grown.
