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"NBC is committed to increasing diversity both on the air and behind the scenes. In February 2000, Bob Wright established the NBC Diversity Council, in order to increase the recruitment of people with diverse backgrounds across all NBC businesses. The Council has taken many positive steps to increase diversity, creating and improving programs that encourage minorities to pursue careers in broadcast television or explore business opportunities with the company."" (NBC.com).
This is a section of the diversity statement offered on NBC's website. This statement probably serves as a way to avoid being called a monopoly because of the control that NBC has over the content of so many different networks and Internet services. Advertising was also something to be noticed on the website, particularly CNBC. Every advertisement on the page was for MSN, Microsoft's news page. This is obviously due to the joint venture between Microsoft and NBC to form MSNBC. .
The next source is Fast Company Magazine Online. The senior editor of the magazine, Charles Fishman, wrote the article in June of 2000. This article focused on CNBC and took a very in depth look at the network and its influence on the business world. There are several different accounts of the quality of viewership that accompanies CNBC. Also, the article looks at different jobs within CNBC and how certain people work in order to give the viewers what they want to see or what the network thinks they need to see. Overall, Fishman praises the network and what it is apparently doing for the business world very highly. He mentions that "it's hard to imagine a more fortuitous convergence of moment and medium- (Fishman, 2000). This argument seems to correspond to other arguments in that CNBC is placed above MSNBC. Several articles I read talked about MSNBC very negatively and portrayed it as a network that did not necessarily give news that was in the public interest, i.
