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Euro Disney

The broad overall view of its difficulties in Paris attributed them to European resistance to American corporate imperialism. The park was considered an incongruous element in the French landscape. Euro Disneyland was considered in the media as a symbol of American ethnocentrism and cultural imperialism. It was perceived as a threat, a cultural showdown of American supremacy in modern technology and its applications. At the same time, there was a fear of an American takeover of the leisure industry in France when the public was spending a large portion of its disposable income on it.
             The success of Disney parks is premised on repeat business rather than on attracting visitors from evermore-distinct land. There is usually an enormous pay off in retaining existing customers rather than attempting to grow by attracting new ones. Lack of customer oriented service and the objections of European intellectuals convinced European visitors not to return. The park builders discounted all cultural aspects of their venture. They chose to ignore specific publics they were targeting. The management team in Euro Disney repeatedly assured French critics that they knew the business and refused many cultural pointers offered. Disney managers assumed that Europeans do not spend too much time for breakfast and lunch so that the restaurants were downscaled. Long lines in front of the restaurants were not convenient for the visitors. The gift giving requirement of the French visitors were different from what Disney expected. Europeans do not feel that they need to return with souvenirs of visited places. The cultural values of France, Belgium or the Netherlands resemble those of the US in many respects but people are socialized to a particular paradigm. Culture transmits values that are priorities for sorting out and implementing one code of behavior rather that another. The French and other Europeans do not champion children or family values.


Essays Related to Euro Disney

1. Corporate Culture And Euro Disney

During the first year of operation, Euro Disney became the most popular tourist attraction in Europe with 11 million visitors (Giltin, 1994). ... During the initial years of Euro Disney, Euro-Disneyland and Disneyland, Paris (all one in the same), European skepticism was prevalent, resulting in a significant loss of both money and reputation (Williams, 1994). ... Euro Disney's human resources manager made it a point to say, The Americans took what was done in the past and implemented it here. ... There was a sense of fear and disgust expressed by French intellectuals about Euro Disn...

  • Word Count: 1707
  • Approx Pages: 7
  • Has Bibliography
  • Grade Level: Undergraduate

2. Disney Co

Socio-cultural environment: Euro Disney marketers have recognized a trend. ... Competitors: Major overlooked problem are the competitors of Euro Disney. ... Euro Disney has overlooked the power of its competitors to take its customers. ... Indeed, this imposes a major threat to Euro Disney to sustain in the market. ... Further, Euro Disney is a conglomerate company comprised of many businesses. ...

  • Word Count: 2275
  • Approx Pages: 9
  • Grade Level: Undergraduate

3. Case Reaction: Euro Disney (A)

Disney's mascot, Mickey Mouse, has become more than just a symbol of American culture, in the hearts of children (ages 0 to 90, as Disney Co. would put it). ... However, with the launch of Euro Disney, it had seemed that Eisner's luck had run out, and Euro Disney may very well be the first major disaster of Disney. Case Problem Given the numerous issues confronting Euro Disney, what can Michael Eisner, CEO of Disney Co. do to solve these problems and turn this latest venture around? ... Euro Disney The maxims for Disney's entry to Europe (Paris) are anticipation, rep...

  • Word Count: 2063
  • Approx Pages: 8

4. disneyland

Euro Disney is named "Cultural Vietnam of U.S.A." by a newspaper. ... As a result, Most Euro Disney employees feel that they are working in a labor camp & are insulted. ... Therefore, Euro Disney does not have special mystique in the Europeans" view. ... As a result, Euro Disney was named "cultural Chernobyl". 4. ... Euro Disney borrows heavily to finance the construction & further development. ...

  • Word Count: 1563
  • Approx Pages: 6

5. Walt Disney Company

Walt Disney Company The Walt Disney Company, WDC, has evolved quickly over time into a dominating force in almost every aspect of the entertainment industry and continues to excel. ... So, to completely understand the ups and downs of Walt Disney World in Orlando, Florida one must understand the primary ideology and methodology of the Walt Disney Company as a whole. ... Hence, the focus on one of the most successful ventures, Walt Disney World. ... An example of there marketing genius and business dominance is how they managed to turn the old Euro Disney, which was losing millions of ...

  • Word Count: 929
  • Approx Pages: 4
  • Grade Level: Undergraduate

6. Vacations

As a child, one would rather spend seven days having fun on the rides of the infamous theme park, Euro Disney. ... On the other hand, the time we spent at Euro Disney was the most pleasurable experience I have ever had - from the very luxurious hotel, including a telephone in the bathroom to the most exiting rides of this enormous theme park. ...

  • Word Count: 846
  • Approx Pages: 3
  • Grade Level: High School

7. Ray Bradbury

The desire to become a writer was what Ray Bradbury had since the age of twelve. From seeing movies to magicians, many things took part in his career decision. He is a writer who has changed the way people view things. Ray Bradbury is a lifetime achiever because he has been interested in writing ...

  • Word Count: 475
  • Approx Pages: 2
  • Grade Level: High School

8. Internet Companies

The procedure is as follows: Having described the respective company (Time Warner/AOL, Disney, Viacom/CBS, Sony, or Bertelsmann) in brief by focusing on key aspects such as size and core activities its main responses to the Internet are displayed. ... Presently, Bertelsmann enjoys a rather good economic performance: In its last financial year revenue was 16.52 billion euro, operating profit amounted to 1.253 billion euro, and its net profit was 429 million euro. 2) What does its Internet strategy look like? ... By doing so, Bertelsmann was able to realize capital gains of 3.2 billion ...

  • Word Count: 1308
  • Approx Pages: 5
  • Grade Level: Undergraduate

9. Collective Memory

But it's a similar idea, I think, to what is behind people's opposition to Disney doing exhibits about slavery in theme parks. ... Disney attempted to be politically correct by excluding the black presence in this exhibit. ... So the common lay person can see this insult committed by Disney. ...

  • Word Count: 3725
  • Approx Pages: 15
  • Has Bibliography

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