With the formation of nonconformists and anti-government groups, the 1960s proves to be an outburst of anger towards what had become an idealist American life with underpinnings of racial conflict as well as international conflict. Often labeled the "Culture of Conformity-, the 1950s became synonymous with fairy tales and fazades.
Due in part to a booming economy, middle class American families became obsessed with the electrical box that would, along with other things, inspire an era of perfectionism and poise. As shows like The Adventures of Ozzie and Harriet and Lassie continued to air, families across the nation became determined to mock the lifestyles of what seemed to be a perfect reality. Homemakers tuning into soap operas became direct targets for home product manufacturers, enabling the companies to reach millions of women through commercials. As men continued to be the breadwinners, a desire for June Cleaver's perfect world became the goal of every American woman. Consequently, housing became a key ingredient in the filling of the American mold and suburbia was beginning to surface.
William Levitt became a strong presence by developing a small community for returning soldiers and their families, calling it Levittown. The houses themselves were reflections of a nationwide conformity among the middle-class citizens. With new houses being built, the need for architects increased. Frank Lloyd Wright stepped into the light, presenting a design that would become the epitome of suburbia style. Inside the new homes was furniture that would reflect art of abstract expressionism (Barnett Newman, Franz Kline), consumerism and postwar economic optimism. With art becoming more expressional and colorful, so did interiors. Refrigerator colors spanned from white to pea green. Floral designs with bright colors became a reminder of the seemingly happy times. Materials such as laminate and Formica were found in almost every home, in every color.
