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B2C Model Paper

amazon.com). Amazon has cornered the online market with its personalized customer service, customized products and ability to offer a greater price premium. The company employs an online auctioning technique to gain a huge first mover advantage, appealing to the winner take all impact of the consumer. .
             Amazon.com appeals to several different facets of the consumer's character. The Web site offers the customer the opportunity to shop virtually anywhere in the world. The customer can shop for books, music and videos nationally and internationally. A customer can become a business partner with Amazon by signing up as an associate. Becoming an associate gives them the opportunity to promote their business on Amazon's web site giving them more ways to earn revenue and access to resources and tools to help make their business successful and profitable. Amazon's web site gives the consumer more bang for their buck. The site offers discounted prices on products and services. It provides information on all services and products advertised on the site. The site is easily accessible and easy to use. Everything from bargains to featured partners is just a click away. Amazon.com promises safety to the consumer whether they are participating in an auction or using the conventional way to shop and guarantees all transactions. The consumer is given a full description of the safety mechanisms in place to protect their credit cards and personal information. .
             Nabisco.Com.
             Nabisco's Web site is designed much differently from Amazon's site. Nabisco's site is more representative of an online store model. The site exists only to exchange information about Nabisco products. The products are colorfully displayed along with sweepstake offerings and the ability to play games and win prizes. Nabisco is a subsidiary of Kraft foods and taking a closer look at the Kraft segment of the web site provides information pertaining to an array of Nabisco products.


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