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Confessions Of A Merchandiser

             It is change, continuing change, inevitable change that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.This, in turn, means that our statesmen, our businessmen, our everyman must take on a science fictional way of thinking. .
             --Isaac Asimov .
             1st January 2016, times where technology is changing your life. It is making your home safer, protecting your kids and making this world a better place to live or making you redundant. Remember the times when we all thought the future belongs to knowledge workers, where bankers, investors, marketers, and merchandisers will earn many more times than a skilled manufacturing worker or a pizza delivery man. .
             In retrospect I must confess, I was as blind as everybody else was at that time. I joined an expensive program of merchandising and marketing management at one of the leading national institute. To be honest I was also lured by the great future of knowledge workers in future, growing empire of Wal-mart and organized retailing. Anyway, who can bet against it in those days.
             It all went well till 2008 A.D , when the whole thing turned on its head . the emerging dominance of e-tailing changed ( read bleaked) the future of retailers and merchandisers. Technology starts replacing human being at work places. The new software to read human behaviors and forecast fashion and demand better than anyone did before.
             Forces driving changes in consumer behaviour.
             "Retailing will never be the same again" so proclaimed the cover of the july 26 th 1993, issue of business week. The magazine described how home shopping through interactive web technology would revolutionalize retailing. The phoenix of E- commerce starts rising from its ashes , the generation X ,the early adopters of web technology start becoming the major consumers and customers of the society by 2008.

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