FOX ENTERTAINMENT GROUP (MARKETING MIX) .
This paper will discuss The Fox Entertainment Group and analyse their situation, which has been broken down into five separate parts. The first part will evaluate Fox's financial and personal resources while explaining how these resources affect their strategy choices. The second part will determine what should be explored with research, including primary and secondary data. In the third part a SWOT analysis will be developed and explained. The fourth part will list Fox's marketing objectives, including both qualitative and quantitative objectives. Lastly, Fox's choice of target markets will be identified and described using the variables, which are, demographic, psychographic, and geographic. .
After reading through Fox's annual reports for the fiscal years 2001 and 2002 it is clear their financial resources have improved in 2002. At the end of the fiscal year 2002 Fox Television reported a net operating income of $375 million compared to $321 million in 2001. This income includes both cable networks and broadcast networks. Fox's annual reports show there was an increase in certain aspects of their company, this increase was a result of the broadcast of Super Bowl XXXVI, high ratings from syndicated programming such as The Simpson's and Seinfeld, and new innovative shows on the cable networks. The annual reports for the Fox Cable Networks had a net loss of $59 million in 2001 compared to a net income of $6 million in 2002, which was a result of new shows. The downfall making income lower than in the year before was the event of September 11, 2001, which caused a weak advertising environment and higher programming costs. For Fox Corporation as a whole net income was $581 million in 2002 compared to a net loss of $288 million in 2001. Expenses as a whole where $9.828 million in 2002 compared to $7,762 million in 2001, this is a 21% increase in expenses.
