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John Watson


            
             Watson was born in Greenville South Carolina and studied at the University of Chicago. Watson claimed he could learn the same thing from animals that others learned from people. Watson tested his theory of behaviorism rigorously on animal an then applied to an eleven month old boy known as Little Albert. Watson conditioned the boy to not like rats by making extremely loud noises when the Albert played with the rat, Albert was soon crying even at the sight of the rat. The fear of the rat was generalized and little Albert was in fear from fur coats ,dogs and furrier things including a santa clause mask. Watson claimed that given any child he could develop them in to a doctor, lawyer etc. Today systematic desensitization is a countering phobias by systematically exposing people to their fear in controlled positive environments. .
             Though what Watson did to little Albert was by modern standards totally unethical, the principals he established still remain in use today.
            


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