Land Of Desire The transformations that America went through in order to become a capitalist country were very significant and are sometimes looked past. However, in the book Land of Desire, the author, William Leach extensively goes into many of those things. There were many things that went into this ranging from specific people and incidents to outside places and things. Leach shows each individual ordeal and explains the personal effect that it had on the industry, as well as how society accepted, or in some cases condemned such things. All of this comes from his own education and understanding of the situation. He shows the drift into a capitalistic country as being a gradual change in one thing that then led to another, and to another, and so on. Not to mention that many, many things took part in it. And that if such things had not occurred, we would not be the country that we are today. William Leach was born on February 12, 1944 in New Brunswick, NJ; Education: Rutgers University, B.A.,1965; Cornell University, M.A., 1968; University of Rochester, Ph.D, 1976. As far as Politics he is an independent and he has no religion. His interests include piano, horticulture, and lepidopterology. As a professor Leach has taught at Columbia university, New York University, and The University of California. Other books written by Leach are True Love and Perfect Union: The Feminist Reform of Sex and Society ,Edith Wharton (biography), and Country of Exiles: The Destruction of Place in American Life . Leach broke the book up into 5 major parts. The first being the preface and the introduction. These two parts laid out the main ideas of the book. After that, Leach went into the three main sections of the book, which end up being the three main steps in the transformation into capitalism. The first entitled Strategies of Enticement, went into a little bit of history, as well as the first recognition of capitalism and were it all began.