One good example of giving positive communication is to speak in a positive manner. .
While negative responses always seem to be resisted by most people. It usually invites negative, unfriendly reaction by the party involved. Most importantly, it can be the cause for lost opportunities in some instances. Effective communication is the key to success in business and professional life. Managing corporate communication activity involves the application of management functions to the exercise of corporate communication.
In an organization, in order for a manager to make good sound judgment or decisions he has to have at his perusal valid information of the organization's internal and external environment. And for the manager to achieve the organizations" target or projections he needs to impart his strategies diligently to the workforce as a whole. To achieve this he need to ensure that he communicate effectively the prescribe strategies. In other word, corporate communication refers to the aspects of communication activity initiated by and affecting modern private and public sector corporations. It involves external as well as internal publics. Peter Drucker believes that proper channel of communication in an organization must comes from the employee towards the top management. But this sort of communication is often not easy to achieve since most of the time distortion and miscommunication may occur. Nevertheless, it is crucial for the management to understand the minds of its employee (C.Northcote Parkinson, M.K. Rustomji) .
3. THE MALAYSIAN CORPORATE COMMUNICATION ENVIRONMENT.
Malaysia is a multi-cultural country with a populace of about 24 millions. Ever since Independence, Malaysia has encapsulate the objective of strengthening unity among its people continuously in all of its long, medium and short term planning. The New Economic Policy, The national Development Plan and the like strive to bring economic balance among Malaysian multi facet society.
