The sports card and memorabilia market is as lucrative as ever in our culture today. The number of sports card and memorabilia stores, however, has never recovered since the backlash of the late 1980's and early 1990's. My business plan is to open ED"S SPORTS CARD & MEMORABILIA WORLD in a small (400 square foot) location in Islip, New York. The store-front will cost $400 per month. .
The sports card market has a year-round appeal but also has fluctuations by month. The height of business is found in November and December (holiday time) as well as in March and April (when the baseball season gets underway). An advantage to this business is the extremely low amount of advertising money needed. By accessing the Internet (through a $2500 computer and $20 per month America OnLine service), a card and memorabilia store can have virtually all the advertising they can put on-line at no extra cost. A webpage (through a provider like GeoCities or Angelfire) is free and posting in Usenet groups or on AOL's "Card Collector's Corner" is also free. All you have to pay is the monthly service charge. .
An advantage of using the Internet for this business is the profit margin. It is not uncommon to find cards on the Internet selling for 10% to 40% of it's actual value (i.e. a $100 card can be found for $10 to $40), or "pre-order" buys on upcoming products to be way below the market price (i.e. a $67 pre-order on a box that will sell for $110 wholesale). This enables the business owner to turn over inventory at a price that the consumer finds reasonable (under it's "value") and the businessman finds profitable. .
Start-up costs are pretty low for this business also. I figured that I can start a business for under $8,000 and maintain it for about $1,500 a month. This includes showcases, the previously mentioned computer, inventory, rent, advertising, supplies, and utilities. The average daily expense for maintaining the store is under $50 a day.
