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Aggression


Subjects in the aggression condition reproduced a good deal of physical and verbal aggressive behavior resembling that of the models. The data clearly confirmed the prediction that exposure of subjects to aggressive models increases the probability of aggressive behavior (Bandura et al. 1961).
             Another study sought to determine the extent to which film- mediated aggressive models may serve as an important source of imitative behavior. Children were divided and then exposed to four different aggression models. A real-life aggression condition, a human film- aggression condition, a cartoon film-aggression condition, and a control group. The results showed that exposure to humans on film portraying aggression were the most influential in eliciting aggressive behavior. Subjects in this condition, in comparison to the control subjects, exhibited more aggression and more imitative aggression. Subjects who viewed the aggressive human and cartoon models on film exhibited almost twice as much aggression as subjects in the control group. These results provide strong evidence that exposure to filmed aggression heightens aggressive reactions in children (Bandura et al. 1963a). These results add to the conclusion that viewing violent television produces aggressive behavior.
             But, in Banduras next experiment he begins to question if other factors are involved in the relationship between televised violence and aggression. His subjects are divided into three groups, model-reward, model-punished, and control. All view an aggressive filmed model with a task appropriate ending. The results show mere exposure to modeling stimuli does not provide sufficient conditions for imitative learning. The fact that most of the children in the experiment failed to reproduce the entire repertoire of behavior exhibited by the model, even under positive-incentive conditions indicates other factors are influencing the imitative response acquisition (Bandura 1965).


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