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Case Analysis Of Tyson Foods


            
             Examine briefly the food processor industry and define the mission of Tyson Foods.
             Poultry production is a major component of agricultural production throughout the world with poultry serving as a source of high-quality protein for the world population. There are three distinct processed poultry meat products produced by the industry. They are fresh carcass products, formed products and emulsified products.
             Processed poultry meats have emerged as a low-fat alternative substitute for red meats. Prior to the 1970s, consumer demand was for commodity chicken, marketed and distributed through grocery store outlets. In the middle to late 1970s, demand began to shift to more convenience products, such as formed patties. Presently, the slow growth in whole fryers and parts has continued, and the demand is continuing to strengthen for processed parts and formed products that are available as prepared food in restaurants and as ready-to-eat products in grocery stores. Although poultry producers sell direct to large grocery and restaurant chains such as Winn Dixie and McDonald's, nevertheless they use food wholesalers to reach smaller chains and sole proprietorships. .
             The Standard Industry Code for poultry processing was 2015. It has been changed whereby the North America Industry Classification System 311615. Feed prices have a significant effect on the cost of poultry raising and therefore the profitability of poultry farmers and processors. The cost of feed has been declining, which has widened profit margins on poultry. The cost of producing a ready-to-cook chicken from the feed ingredients is the single most influential factor on poultry industry cycles.
             Tyson Foods, Inc. is the world's largest fully integrated producer, processor, and marketer of poultry-based food products. Tyson Foods, Inc is a significant producer and marketer of other "center-of-the plate- (entrée) and convenience food items.


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