This is the initial step in creating a marketing plan for businesses. Analyzing the door and trim market that Gerry is trying to enter in Markham will enable the marketers to understand the entire market. The analysis is conducted in by examining the following topics; possible target markets, product options, business locations (the place factor in marketing terms), promotions, pricing strategies, and competition in the door and trim market place. By fully understanding these sections Gerry will be able to determine a definite business direction for the future.
Retail consumer’s, such as do it yourselfer’s (DIYer’s)
General contractors – small scale to mid level
• Media release – for grand opening
Extremely knowledgeable staff
Offer shipping of materials to job sites for contractors and homeowners who do not have vehicles to transport doors. Have a minimal charge and free if over a certain amount.
Do-it-yourself seminars – customers will buy from the experts!
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