CSI #418--buyer behavior investigation

The data suggests that the consumer is a male ranging from the age of 20 to 22. His various purchases indicate he is of a middle class family and the lack of information associated with any type of workplace or a girl, reveal that he does not have a job and is a single, full-time student probably reliant upon his parents. The data is inconclusive about any political or religious affiliation.

It is assumed that this male lives on the Saint Louis University campus due to the fact he has a bike, which is most likely used as a means of transportation to get around campus. It is also likely he lives in an apartment on campus because the items he owns would not be necessary or fit in a dorm

There are several indications that assume this consumer is not originally from the St. Louis area. For example there are several purchases made from stores that are not located in St. Louis. These include clothing from Armani Exchange, a bed from Verlo, and a custom artistic mirror from a store called Sticks. It is also obvious that he is a sports fan because he owns a Chicago Cubs baseball jersey, a Chicago Cubs throwback t-shirt, a Colorado University football jersey, and Iowa University athletic shorts. All of these items of clothing are associated with teams outside the St. Louis area. The investment in the Chicago Cubs ramabila closely demonstrates consumer loyalty because the Cubs have not won a world series since the year 1905. Another item listed in the sports category is a St. Louis Rams football jersey which is a good example of the consumer’s ability to be adapt to a certain region’s favorite team.

His decision to purchase a 28-inch Sony Vega flat screen TV, Microsoft Xbox, MP3 player, Nokia cell phone, and a Dell computer demonstrate his abili

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