This weekâ€™s article focuses on the application of new technology. This article concerns the use of â€œwireless fidelityâ€. The author advises â€œthat WiFi is a popular name for equipment that meets a certified wireless radio networking standard (the proper name is 802.11)â€. He also states that it is the most popular and mature of several unlicensed wireless radio standards including ultra wide band, or UWB, Bluetooth, WiMas and Zigbeeâ€. The appeal for the use of this radio receptor/transmitter stems not from the short range this technology has demonstrated, but from a financial stand point. It is cheap because it uses an â€œunlicensed part of the radio spectrum originally reserved for industrial, scientific and medical uses and is very fastâ€. The author advises that recently technological conglomerates are sinking large amounts of financing into this new technology factoring that it will succeed in emerging markets in hopes that it will carry the load of todayâ€™s current continually expanding mobile consumer technology. The author advises that the president of â€œCometa networksâ€ Gary Weiss is on the cutting edge of this project as he wants to set up 20,000 commercial WiFi hotspots in 50 metro areas by the year 2005. Once the innovation is picked up Mr. Weiss expects that by â€œthe year 2006-2007 users will get fast, seamless connections, indoor and outâ€. He suggests that when that happens â€œcommunication providers and manufacturers will come at us with a zillion choices of service packages melding various combinations of WiFi, DSL, cable and cellâ€. If he is right he stands to be right in the mix of things holding all the options of how much and who gets his services. The theory I found applied to me within this article is the â€œDiffusion of Innovation theoryâ€. Mr. Weiss is a true innovator who is seeking to market new technology.